Brand: Grey Goose
Date: Late August
Source: Print/Social Media
Activity: Hotel Noir
•“Hotel Noir,” a brand-created world full of fashion, music and intrigue is the basis for the campaign. Each week, Grey Goose releases a new chapter of the story.
•Pinterest and Instagram posts correspond to the weekly theme. Users can post their own #hotelnoir stories to the sites.
A presence on these sites allows consumers to play in the “Hotel Noir” world and experience the brand beyond just the product.